Changes
/* Geographic Presence */
[[Image:Geo_olympus.PNG|center|1000px|thumb| Source: [http://www.olympus-global.com/ Olympus]]]
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===Corporate Strategic Plan===
* Expand the endoscopic business base ( Gastrointestinal )
** Gain a dominant market share and ensure profitability in the imaging field
*** Early introduction and diffusion of next generation endoscope systems
*** Establishment of a significant presence in emerging markets
*** Diagnostic technology to promote early detection
*** Endoscope technology to achieve definite diagnoses
** Imaging technology for achieving early detection :Narrow Band Imaging (NBI)
*** Acquisition of approval of insurance reimbursement for medical effects from early cancer detection using NBI ( in Japan)
*** Initiative for standardization of NBI observation as diagnosis
* Growth Drivers
** Expansion of EndoTherapy field
*** Introduce Visera Elite, a new integrated endoscopy video system
*** Secure a 30% share of the global operating room imaging market in 2015
*** Expand the lineup of differentiated products focused on minimally invasive surgical techniques
*** Achieve the top share (30%) of the existing global endoscopy market in 2015. Also, secure top share of the Japanese market and further strengthen the sales structure
** Expansion of Chinese and Asian market
*** Introduce popularly prices models
*** Expand the size of the market and share in such markets. Increase the number of endoscopists and improve their training.
==Endoscopes Business==
