Changes
/* Competitive Position */
(*Suzlon 6.4% plus RE Power 3.4%)
''Source:BTM Consult''
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Suzlon is the dominant provider in India, with a 50% market share in 2009. Enercon and Vestas have aggressively
targeted the Indian market over the past 3 years, in part driven by the slowdown in developed markets. Suzlon has maintained
its share. In India, many of Suzlon’s customers are small in size, and Suzlon provides the land as well as the infrastructure. This
land bank of premium sites is an important barrier to entry.
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Suzlon is market leader in Brazil with a 50% share. ''Source:MAKE Consulting Report''
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Chinese providers (Sinovel, Goldwind and DongFang Electric) are expected to continue to dominate the Chinese market. Suzlon
has launched a price competitive product to compete with local players. A small market share would have a material impact on
revenues from China, although it subsequently appears to have reduced this emphasis. The presence of Chinese companies
outside China is minimal, held back by the perception that they produce low price, but low quality turbines.
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Integration is a key advantage for Suzlon, setting it apart from most of its competitors. This helps to maintain quality standards
and compatibility and is particularly important for gearboxes. Suzlon remains the dominant shareholder in Hansen and the two