Changes
/* Market overview */
==Market overview==
Initially botox , Botox was marketed for its medical applications in treating various muscle-related conditions but later , its marketing was broadened to include its cosmetic application—smoothing out frown lines between the eyebrows.<br>
===Annual sales Sales of Botox proceduresProcedures===
[[Image:botox procedures time line.jpg|center|800px|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
* Experts were willing to recommend/try Botox on their patients due to two factors: (A) Safety of Botox (in higher doses for invasive muscular and other disorders) and (B) It's proven discovery to smooth wrinkles
* Suddenly , experts got a substitute for collagen procedures that took more a few months to show perceptible results (as shown below)
===Procedures of Botox Vs vs Collagen===Botox and collagen are both invasive procedures used for smoothing of wrinkles and facial lines. With the increase in off-label use and popularity of botox Botox, the market share of collagen has decreased.
[[Image:sales-bc.jpg|center|600px|thumb|[http://www.surgery.org/press/statistics.php Source: ASAPS]]]
[[Image:compare-bc.jpg|center|700px|thumb|[http://en.wikipedia.org/wiki/Collagen Source: wikipedia], [http://en.wikipedia.org/wiki/Botulinum_toxin#Medical_uses wikipedia], [http://www.botoxforum.com/botoxcost.htm botoxforum]]]
===Who drove the adoption ?===