/* OLED Mobile Phone projections based on Analogous Products */
{|border="2" cellspacing="0" cellpadding="4" width="100%"|align = "center" bgcolor = "#FFFFCC"|'''[[Image:Criterion'''|align = "center" bgcolor = "#808080"|<font color="#000080">'''Description'''</font>|-|align = "center" bgcolor = "#808080"|<font color="#993300">'''Market structure'''</font>|bgcolor = "#CCCCFF"|Market Structure is similar because LCD TV, Plasma Display TV and LCD Monitor are innovations in high end technology display field, provides better viewing experience to customer and are costly. jpg|-|align = "center" bgcolor = "#808080"|<font color="#993300">'''Product Characteristics'''</font>|bgcolor = "#CCCCFF"|Product characteristics are similar as these products also provides better clarity in display with high resolution, better contrast ratio, wide viewing angle and with less response time. |}700px]]
::ii. Depending upon the importance of the criteria, weighing factors were given to them. 0.4 for Market Structure and 0.6 for Product Characteristics.<br>
