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/* Summary */
* The report covers the technological background of OLED. It also covers the ''Cluster Analysis''''' performed and determines the segments which are likely to move to OLED based mobile phones.
* '''''Bass Diffusion Model''''' is appliedto forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales behavior of Apple iPhone among the TFT-LCD phones (since it was found that users of Apple iPhone are 'display sensititive). To validate this modeling, in which we also tried to predict sales of OLED based mobile phones based on sales data of analogous products are taken as like LCD TV, Plasma Display TV and LCD monitor and the results are compared with the results from IPhone category. * The study reveals that (these displays replaced CRT'''''by 2012 cumulative sale of OLED based mobile phone is expected to reach 183 mn units'''''. It also includes various graphs depicting the adoption rate of OLED based mobile phoness).
* The study reveals that '''''by 2012 cumulative sale of OLED based mobile phone is expected to reach 183 mn units'''''. It also includes various graphs depicting the adoption rate of OLED based mobile phones.
==Objective==
