https://www.dolcera.com/wiki/index.php?title=Deodorants_Market_Analysis:_Acquisition_of_Sanex_by_Colgate&feed=atom&action=historyDeodorants Market Analysis: Acquisition of Sanex by Colgate - Revision history2024-03-29T15:23:48ZRevision history for this page on the wikiMediaWiki 1.24wmf12https://www.dolcera.com/wiki/index.php?title=Deodorants_Market_Analysis:_Acquisition_of_Sanex_by_Colgate&diff=10762&oldid=prevThungana.praveen: /* Eastern Europe */2013-05-02T09:32:31Z<p><span dir="auto"><span class="autocomment">Eastern Europe</span></span></p>
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<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>- Western Europe has two major players – Unilever and Beiersdorf, while the rest of the industry is moving towards consolidation which is a sign of saturated market, '''which can only be revived by <del class="diffchange diffchange-inline">continues </del>product innovations'''</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>- Western Europe has two major players – Unilever and Beiersdorf, while the rest of the industry is moving towards consolidation which is a sign of saturated market, '''which can only be revived by <ins class="diffchange diffchange-inline">continuous </ins>product innovations'''</div></td></tr>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>- Eastern Europe has three major players but no market leader, hence the shares are evenly distributed and the industry is fragmented into a lot of small players, while the scope of growth remains high</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>- Eastern Europe has three major players but no market leader, hence the shares are evenly distributed and the industry is fragmented into a lot of small players, while the scope of growth remains high</div></td></tr>
</table>Thungana.praveenhttps://www.dolcera.com/wiki/index.php?title=Deodorants_Market_Analysis:_Acquisition_of_Sanex_by_Colgate&diff=10761&oldid=prevThungana.praveen: /* Brand Positioning */2013-05-02T09:31:04Z<p><span dir="auto"><span class="autocomment">Brand Positioning</span></span></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>1) '''Sporty Appeal''' – Adidas being only player working in the category, and as per the consumer behavior report, Sports deodorants acted as a trigger in the deodorant sales, Sanex can have a variant in this category to cater the segment</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>1) '''Sporty Appeal''' – Adidas being only player working in the category, and as per the consumer behavior report, Sports deodorants acted as a trigger in the deodorant sales, Sanex can have a variant in this category to cater the segment</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>2) '''Masculine Emotional Space – '''Old Spice acts as an old premium brand in this category for last many years. Sanex (as it being a non premium brand) can launch a variant in this category as a mass brand, and can target those who aspire for masculine <del class="diffchange diffchange-inline">appe</del></div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>2) '''Masculine Emotional Space – '''Old Spice acts as an old premium brand in this category for last many years. Sanex (as it being a non premium brand) can launch a variant in this category as a mass brand, and can target those who aspire for masculine <ins class="diffchange diffchange-inline">appeal</ins></div></td></tr>
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</table>Thungana.praveenhttps://www.dolcera.com/wiki/index.php?title=Deodorants_Market_Analysis:_Acquisition_of_Sanex_by_Colgate&diff=9321&oldid=prevAmika.sethi at 13:37, 28 July 20112011-07-28T13:37:08Z<p></p>
<a href="https://www.dolcera.com/wiki/index.php?title=Deodorants_Market_Analysis:_Acquisition_of_Sanex_by_Colgate&diff=9321">Show changes</a>Amika.sethi