:* This validates the forecast
==Key Market Drivers and Constraints for OLED adoption==
===Market Drivers===
:* '''Mobile Internet''' - According to Nielsen Mobile, mobile internet in the US has reached ''40 million active users'' and is growing rapidly. Consumer video constitutes majority of this traffic.([http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/ Marketingchart.com])
:* '''Multimedia Applications''' – Increase in ''online video viewing'' will act as a major growth driver. Bigger screens coupled with greater visual clarity are expected to be preferred by this segment.
:* '''Technological Innovations''' – Recent technologies like 3G and 4G emphasize more on data and video content.
:* '''Online Gaming''' – Online gaming content is skyrocketing, which is evident from the fact that since November '07 to '08, this industry has witnessed YoY growth of 291% driven by the high end phone category, mainly the iPhone and Blackberry ( iPhone owners accounted for 14% of mobile game downloaders in November '08 ) <br> <br>
[[Image:Mobile Game.jpg|thumb|center|700px|[http://seekingalpha.com/article/117916-online-mobile-games-surge-as-frugal-gamers-seek-freebies Source: Seekingalpha]]]
Major inferences:
:'''1. Consumers' emphasis on viewing is fast becoming a major factor for today's mobile industry.'''
:'''2. Use of OLEDs will enable mobile manufacturers to provide all these features more effectively owing to its wide viewing angle, faster response time and higher contrast ratio.'''
===Market Constraints===
:* '''Cost of OLED''' – Although the performance benefits of OLEDs surpass LCDs, the decreasing cost of LCDs and enhancement in LCD technology is the key factor constraining the industry. LCD manufacturers will continue to improve their products and search for ways to reduce overhead costs.
:* '''Sunlight Readability''' – OLED’s emit light. Bright sunlight would interfere and wash out the image.
::[http://www.trulydisplays.com/oled/Introduction%20to%20OLED.doc trulydisplays.com]
==Sneak Preview of some models using OLED technology==
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