* '''''Bass Diffusion Model''''' is applied to forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales behavior of Apple iPhone among the TFT-LCD phones (since it was found that users of Apple iPhone are 'display sensititive). To validate this modeling, we also tried to predict sales of OLED based mobile phones based on sales data of analogous products like LCD TV, Plasma Display TV and LCD monitor (these displays replaced CRT's).
* The study reveals that '''''by 2012 cumulative sale of OLED based mobile phone is expected to reach 183 mn units'''''. It also includes various graphs depicting the adoption rate of OLED based mobile phones. * Prediction for OLED based phones are considered in light of market drivers - like use of mobile internet for video downloads etc.
==Objective==