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|<b><u>STRENGTHS</u></b><br><br>* Advanced technology<br>* Easy to use<br>* High memory capacity<br>* Small size|<b><u>WEAKNESSES</u></b><br><br>* Lack of industry and application standards<br>* High cost per unit and high RFID system costs<br>* Weak market understanding of the benefits of RFID technology
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|<b><u>OPPORTUNITIES</u></b><br><br>* Could replace the bar code<br>* End-user demand for RFID systems is increasing<br>* Huge market potential in many businesses<br>* Need for standardization|alignvalign="top"| <b><u> THREATS</u></b><br><br>* Ethical threats concerning private life<br>* Highly fragmented competitive environment
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