==Executive Summary==
* The '''OLED''' (Organic Light-Emitting Diode) technology is rapidly evolving, and these improvements are changing the dynamics display screens in mobile phones, TVs, camera, etc. The report provides a technological overview of OLEDS OLEDs and includes comparisons with the rival technology of LCDs.
* This report analyses the '''Market for OLED display mobile phones''' in terms of products, applications, market size and structure, competitive environment and technology, and determines its future prospects.
* The statistical tools of '''Cluster Analysis''' and '''Regression''' are used to determine the segments of smart-phones likely to adopt OLED displays
* '''Bass Diffusion Model''' for adoption of new technologies is applied to forecast sales of OLED display based mobile phones. This forecast is arrived at by modeling the sales on the historical sales data of certain proxy products and is graphically presented in the report.
* The study reveals that by 2012 cumulative sale of OLED based mobile phone is expected to reach '''183 million units''' and details the trend of these sales over the years
==Research Objective==