===Market Drivers===
Some of the major market drivers for OLED adoption are stated below:
:* '''Mobile Internet''' - According to Nielsen Mobile, mobile Internet internet in the USA US has now reached ''40 million active users '' and will continue to growis growing rapidly . Consumer video constitute constitutes majority of this traffic.([http://www.marketingcharts.com/interactive/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-6067/ Source: Marketingchart.com])
:* '''Multimedia Applications''' – Increase in ''online video viewing from popular online video sites like youtube.com '' will act as a major growth driver. A bigger screen Bigger screens alongwith greater visual clarity are expected to be preferred by this segment.
:* '''Technological Innovations''' – Recent technologies like 3G and 4G are emphasizing emphasize more on data and video content.
:* '''Online Gaming''' – Online gaming content is increasing tremendously skyrocketting which is evident from the fact that since November 2007 '07 to November 2008'08, this industry has witnessed YoY growth of 291% driven by the high end phone category, mainly the iPhone and Blackberry ( iPhone owners accounted for 14% of mobile game downloaders in November 2008 '08 )
[[Image:Mobile Game.jpg|thumb|center|700px|[http://seekingalpha.com/article/117916-online-mobile-games-surge-as-frugal-gamers-seek-freebies Source: Seekingalpha]]]
:'''1. Consumers' emphasis on viewing is fast becoming a major factor for today's mobile industry.'''
:'''2. Use of OLEDs will enable the mobile manufacturers to provide all these features in a better manner owing to its wide viewing angle, faster response time and high contrast ratio.'''
===Market Constraints===