Vestas Wind Systems A/S

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark. Revenues for the year 2010 rose 36%, to €6.9 billion, from nearly €5 billion in 2009, the company said. It expects revenues to hit €7 billion in 2011. Net profit rose 25% to about €156 million, up from about €125 million in 2009.

Vestas delivered 5,842 megawatts worth of wind turbines in 2010, compared to 4,764 megawatts delivered in 2009, the company said. The Global Wind Energy Council, based in Brussels, Belgium, said new wind turbine installations dropped to 35.8 gigawatts in 2010, from 38.6 gigawatts in 2009. Based on Vestas’ reported deliveries, the company’s world-wide marketshare rose to 16 percent in 2010, from 12 percent the previous year.

Key Facts

Key Financials

600*400 px

Revenue Distribution

The following table gives the geopraphical break-up of revenue distribution for the year 2010:

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark. Its product range includes land and offshore wind turbines capable of generating between 850 kilowatts and 3 megawatts as well as supervisory control and data acquisition (SCADA) products, supplying a range of monitoring and control functions, allowing the wind power plants to be remotely supervised. The Company is operational internationally through a network of subsidiaries.

To date, Vestas has installed over 41,400 wind turbines in around 70 countries on five continents. Along with this vast experience, the company has predicted that by 2020 as much as 10 per cent of the world’s electricity consumption will be generated by wind energy.

Product & Services

Vestas offers a complete portfolio of products and services to its customers which includes:

• Wind Project Planning - plan for a reliable, successful project, delivered on time and on budget
• Procurement - offering a broad product portfolio to offer the ideal turbines for all sites and conditions
• Construction - co-ordinating with the customer to supply, install and balance the wind power plant according to the specific profile of the project
• Operation and Service - work in partnership with the client to control and maintain the wind power plant to the highest possible standards
• Power Plant Optimization - Vestas uses predictive and preventive service and maintenance techniques, to reduce down time and optimise yield for the installed Vestas turbines

Product Portfolio

Vestas has an extensive portfolio of turbines which are each suited to specific conditions and requirements. Vestas wind turbines are checked and tested at their own test centres, after which the results are verified and certified by independent organisations.

Click on the product name to view the details:

Services Portfolio

Vestas provides Active Output Management service programme, or AOM for short, to ensure the highest possible output at all times. A number of different AOM packages available based on the needs of the specific project, are listed below:

• AOM 1000: For customers seeking maximum flexibility. With no base fee, a number of Vestas services are offered on a pay-as-you-go basis.
• AOM 2000: A low-cost way to reduce the risk of downtime. Turbine performance is sustained through regular maintenance, with the option of additional maintenance items.
• AOM 3000: For customers willing to share the risk factor. A complete field service package including parts (apart from main components) and labor is accessible to customers with more risk tolerance. Turbine reliability is maximised through expert scheduled and unscheduled maintenance.
• AOM 4000: A complete package to maximise uptime and performance. A complete package including everything necessary (main components and material) to maximise uptime and performance. The service contract covers periods up to 10 years, suitable for customers who want the traditional time-based availability guarantee – of up to 97%. These high expectations are formalised through liquidated damages and bonus clauses in the contract.
• AOM 5000: A complete package to ensure minimised lost production. A complete package including everything necessary to maximise output but with further aligned incentives. An energy based availability guarantee is offered that aligns service and maintenance execution with low wind periods. The service contract covers periods up to 10 years, and energy based guarantees up to 97% (subject to site evaluation). These high expectations are formalised through liquidated damages and bonus clauses in the contract.

Geographic Presence

Vestas has delivered 5,842 MW in 66 countries of the world across different continents:

• Europe and Africa - 3,111 MW
• Americas - 1,482 MW
• Asia-Pacific - 1,249 MW

The following table provides the detailed presence of Vestas in various countries:

Organizational Structure

• Vestas has 14 business units, all reporting directly to the Executive Management.
• The presidents of the individual business units are responsible for the general day-to-day management of their respective areas of responsibility.
• In order to improve the company’s competitive strength in the years ahead, Vestas has aligned the Group’s business units to ensure consistency of structure, departments, job descriptions and work procedures across the Group.
• The changes increase transparency, ensure a clear distribution of responsibilities, reduce Vestas’ response time and lower the cost level.

To view the details of an individual business unit, please click on the business unit name:

Employee Distribution

• The 23,252 employees have an average seniority of 3 years and 11 months.
• Key priority areas identified are training and, in particular, retention of new and existing employees as around 22% of the employees are having less than one year's seniority.
• Due to enhanced efficiency, improved turbine performance and economies of scale, going forward, Vestas expects its headcount to rise at a lower rate than its business volume.

The following table provides the employee distribution of Vestas across geographies and divisions:

A comparative graph of emplyee distribution by function for 2006 and 2010 is given below:

700*300 px

Mergers & Acquisitions

Sources: Analyst Reports

Order Book

600*150 px

The following table provides the Order Book summary for Vestas from 2007 to 2010:

Sources: Analyst Reports, Factiva News Articles

Market Share

• Market Share of Vestas Wind Systems for 3 years from different sources

Reasons for decrease in market share:

• Emerging competitors in the wind energy space.
• Stiff competition for Vestas in China – Sinovel (21,9%), Goldwind (17,7%), and Dongfang (16,4%) - which are all of Chinese origin. China‘s main three suppliers hold about 60% stake in the home market.
• GE is providing a stiff competition in the american market.
• The German market, being one of the core countries in Vestas strategy, is showing signs of saturation.

Source: BTM Consult, Make Consulting, Analyst Reports

Track record by Turbine Type

Competitive Advantage

Sources: Analyst Reports

Strategic Position

Sources: BTM Consulting, Analyst Reports

SWOT Analysis

• Amendment in Chinese Renewable Energy Law results in tremendous Growth opprtunities for Vestas

• In 2010, the Chinese government revised the Wind-Power Sector targets to 150 GW by 2020 and also abolished the 70% local content requirement; while continuing their policy for R&D support, Reduced Tax Rates and Tax Rebate on import of components. New requirements for manufacturers to be eligible for tax breaks, land use and government loans are suited for large turbine manufacturers.
• 972 MW order intake in 2010 - Vestas’ order intake in China has quadrupled to a new record in 2010. It also had a record-high Chinese exposure in 2010 (19% of volume)
• In 2010, Vestas announced $50 million investment over 5-years period to develop its R&D facility in China.
• Vestas has also formed strategic relationships with leading Chinese players like Longyuan, Datang and Huaneng

• Vestas favors US over emerging markets in Asia (excluding China)

• Vestas favors the Americas, especially the U.S., in its growth strategy given the growing legislative support for renewable energy sources in the area. Though only 6% of the U.S. has strong wind resources, these resources could supply 150% of the current U.S. energy consumption - but only if they were fully developed with turbines.
• Since the passing of the American Recovery and Reinvestment Act, by May of 2009 $118 million has been announced to support the wind industry. Notably, in April of 2009, through the Department of Energy (DOE), $93 million was allocated to support further development of wind energy in the U.S.

• Move production closer to where the action is

• Vestas has expanded production facilities heavily in US (Portland and Colorado) and China as these markets are growing the fastest and it intends to supply all its markets from domestic factories to offer cost-effective product and save on transportation.

• Restructuring workforce - Extensive local insight and understanding

• In order to develop a global business, Vestas has started restructuring its workforce by increasing non-Danish nationals at management positions and increasing the number of women employees. At present, 49% of the management positions are held by non-Danish nationals, and among the top-3,000 positions, 19% are women.
• Vestas also aims to have many nationalities at all locations in order to create a truly global business, which also has extensive local insight and understanding.

• Strategic Partnership to enter new market

• Al Kharafi Cham for Utilities Development Co. (MARAFEQ), Cham Holding’s arm for the development of power generation, water and wastewater treatment projects; and VESTAS Wind Systems Co. signed early May a strategic partnership to develop first wind energy in Syria including the submittal of a joint pre-qualification to the Public Establishment for Electricity Generation and Transmission (PEEGT) for the development of the first wind energy project in Syria. This project includes the construction and operation of a wind farm with a generation capacity of 50-100 MW at two sites; Al Sukhna and Al Hijana.

Vestas has 14 business units, all reporting directly to the Executive Management. The presidents of the individual business units are responsible for the general day-to-day management of their respective areas of responsibility.