Vestas Wind Systems A/S

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark. Revenues for the year 2010 rose 36%, to €6.9 billion, from nearly €5 billion in 2009, the company said. It expects revenues to hit €7 billion in 2011. Net profit rose 25% to about €156 million, up from about €125 million in 2009.

Vestas delivered 5,842 megawatts worth of wind turbines in 2010, compared to 4,764 megawatts delivered in 2009, the company said. The Global Wind Energy Council, based in Brussels, Belgium, said new wind turbine installations dropped to 35.8 gigawatts in 2010, from 38.6 gigawatts in 2009. Based on Vestas’ reported deliveries, the company’s world-wide marketshare rose to 16 percent in 2010, from 12 percent the previous year.

Key Facts

Key Financials

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Revenue Distribution

The following table gives the geopraphical break-up of revenue distribution for the year 2010:

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark. Its product range includes land and offshore wind turbines capable of generating between 850 kilowatts and 3 megawatts as well as supervisory control and data acquisition (SCADA) products, supplying a range of monitoring and control functions, allowing the wind power plants to be remotely supervised. The Company is operational internationally through a network of subsidiaries.

To date, Vestas has installed over 41,400 wind turbines in around 70 countries on five continents. Along with this vast experience, the company has predicted that by 2020 as much as 10 per cent of the world’s electricity consumption will be generated by wind energy.

Product & Services

Vestas offers a complete portfolio of products and services to its customers which includes:

• Wind Project Planning - plan for a reliable, successful project, delivered on time and on budget
• Procurement - offering a broad product portfolio to offer the ideal turbines for all sites and conditions
• Construction - co-ordinating with the customer to supply, install and balance the wind power plant according to the specific profile of the project
• Operation and Service - work in partnership with the client to control and maintain the wind power plant to the highest possible standards
• Power Plant Optimization - Vestas uses predictive and preventive service and maintenance techniques, to reduce down time and optimise yield for the installed Vestas turbines

Product Portfolio

Vestas has an extensive portfolio of turbines which are each suited to specific conditions and requirements. Vestas wind turbines are checked and tested at their own test centres, after which the results are verified and certified by independent organisations.

Click on the product name to view the details:

Services Portfolio

Vestas provides Active Output Management service programme, or AOM for short, to ensure the highest possible output at all times. A number of different AOM packages available based on the needs of the specific project, are listed below:

• AOM 1000: For customers seeking maximum flexibility. With no base fee, a number of Vestas services are offered on a pay-as-you-go basis.
• AOM 2000: A low-cost way to reduce the risk of downtime. Turbine performance is sustained through regular maintenance, with the option of additional maintenance items.
• AOM 3000: For customers willing to share the risk factor. A complete field service package including parts (apart from main components) and labor is accessible to customers with more risk tolerance. Turbine reliability is maximised through expert scheduled and unscheduled maintenance.
• AOM 4000: A complete package to maximise uptime and performance. A complete package including everything necessary (main components and material) to maximise uptime and performance. The service contract covers periods up to 10 years, suitable for customers who want the traditional time-based availability guarantee – of up to 97%. These high expectations are formalised through liquidated damages and bonus clauses in the contract.
• AOM 5000: A complete package to ensure minimised lost production. A complete package including everything necessary to maximise output but with further aligned incentives. An energy based availability guarantee is offered that aligns service and maintenance execution with low wind periods. The service contract covers periods up to 10 years, and energy based guarantees up to 97% (subject to site evaluation). These high expectations are formalised through liquidated damages and bonus clauses in the contract.

Geographic Presence

Vestas has delivered 5,842 MW in 66 countries of the world across different continents:

• Europe and Africa - 3,111 MW
• Americas - 1,482 MW
• Asia-Pacific - 1,249 MW

The following table provides the detailed presence of Vestas in various countries:

Organizational Structure

• Vestas has 14 business units, all reporting directly to the Executive Management.
• The presidents of the individual business units are responsible for the general day-to-day management of their respective areas of responsibility.
• Each unit has a Board of directors that holds meetings at least four times a year. Vestas’ Executive Management is a member of the business units’ Boards, thus ensuring close dialogue with the individual units.
• The Government coordinates production and sales – and prioritises development efforts so that the Group can implement the strategy defined by the Board of Directors in collaboration with the Executive Management. The Vestas Government holds weekly government meetings.

A schematic representation of the company structure is given below:

To view the details of an individual business unit, please click on the business unit name:

Employee Distribution

• Vestas recruit employees under the “People before megawatt” principle, because the costs of well-educated excess capacity are lower than the costs of remedying faults due to a rushed staff inflow caused by strong MW growth.
• The 23,252 employees have an average seniority of 3 years and 11 months.
• Key priority areas identified are training and, in particular, retention of new and existing employees as around 22% of the employees are having less than one year's seniority.
• Due to enhanced efficiency, improved turbine performance and economies of scale, going forward, Vestas expects its headcount to rise at a lower rate than its business volume.
• A prerequisite for sustaining progress is for Vestas to become a more international business with a much higher number of non-Danish employees in management positions. Furthermore, Vestas aims to have more women executives.
• In addition, Vestas also aims to have many nationalities at all locations in order to create a truly global business, which also has extensive local insight and understanding.

The following table provides the employee distribution of Vestas across geographies:

A comparative graph of emplyee distribution by function for 2006 and 2010 is given below:

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Mergers & Acquisitions

Sources: Analyst Reports

Order Book

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The following table provides the Order Book summary for Vestas from 2007 to 2010:

Sources: Analyst Reports, Factiva News Articles

Market Share

• Market Share of Vestas Wind Systems for 3 years from different sources

Reasons for decrease in market share:

• Emerging competitors in the wind energy space.
• Stiff competition for Vestas in China – Sinovel (21,9%), Goldwind (17,7%), and Dongfang (16,4%) - which are all of Chinese origin. China‘s main three suppliers hold about 60% stake in the home market.
• GE is providing a stiff competition in the american market.
• The German market, being one of the core countries in Vestas strategy, is showing signs of saturation.

Source: BTM Consult, Make Consulting, Analyst Reports

Track record by Turbine Type

Strategic Position

Sources: BTM Consulting, Analyst Reports

SWOT Analysis

• Vestas Wind Systems A/S Receives 102 MW Order in California, USA

Vestas Wind Systems A/S has received a Supply-only firm and unconditional order for 34 V90-3.0 MW wind turbines for California, USA, from Brookfield Renewable Power and Coram California Development Management, LLC. Delivery is scheduled for second half of 2011 and commissioning is expected by late 2011.

• Vestas Announces 49-MW Order, 250-MW Frame Deal in China

Vestas Wind Systems A/S announced that it signed a 49-MW contract for delivery of V80 turbines and a frame agreement for another 250 MW with Chinese Inner Mongolia Guibang Shengtai Investment Co Ltd. (GSI). The turbines will be installed in a project in Huitengxile in the Chinese Inner Mongolia autonomous region. They are due for delivery in the third quarter of 2011. Vestas will deliver the turbines and supervise their installation and commissioning. It will as well provide a VestasOnline Business SCADA solution and service and maintenance.

• Vestas Wind Systems A/S Reports Earnings Results for the First Quarter of 2011; Provides Earnings Guidance for the First Half Year of 2011

Vestas Wind Systems A/S reported earnings results for the first quarter of 2011. For the quarter, the company reported revenue of EUR 1,060 million, an increase of 25% relative to the first quarter of 2010, and as announced realized a loss. The EBIT margin fell from 4.6% to 6.5%. The development confirms that revenue and earnings may show major quarter-on-quarter fluctuations depending on the capacity utilization and the type of projects handed over. The free cash flow was improved compared to the first quarter of 2010 by EUR 116 million to EUR 431 million. The first half year of 2011 is expected to break even against an EBIT loss of EUR 219 million during the first half year of 2010.

Vestas has 14 business units, all reporting directly to the Executive Management. The presidents of the individual business units are responsible for the general day-to-day management of their respective areas of responsibility.