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Vestas Wind Systems A/S

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Vestas Wind Systems A/S

Overview

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark.

Revenues for the year 2010 rose 36%, to €6.9 billion, from nearly €5 billion in 2009, the company said. It expects revenues to hit €7 billion in 2011. Net profit rose 25% to about €156 million, up from about €125 million in 2009.

Vestas delivered 5,842 megawatts worth of wind turbines in 2010, compared to 4,764 megawatts delivered in 2009, the company said. The Global Wind Energy Council, based in Brussels, Belgium, said new wind turbine installations dropped to 35.8 gigawatts in 2010, from 38.6 gigawatts in 2009. Based on Vestas’ reported deliveries, the company’s world-wide marketshare rose to 16 percent in 2010, from 12 percent the previous year.


Source: Corporate Information, Businessweek, Denver Bizjournals

Business Overview

Vestas Wind Systems A/S engages in the development, manufacture, sale, and maintenance of wind technology that uses the energy of the wind to generate electricity. It offers wind turbines and wind power systems. The company also provides planning, installation, operation, and maintenance services. Vestas Wind Systems A/S has a strategic partnership with Marafeq to develop wind energy projects in Syria. It operates in Europe, the Americas, and the Asia Pacific. The company was founded in 1898 and is headquartered in Randers, Denmark. Its product range includes land and offshore wind turbines capable of generating between 850 kilowatts and 3 megawatts as well as supervisory control and data acquisition (SCADA) products, supplying a range of monitoring and control functions, allowing the wind power plants to be remotely supervised. The Company is operational internationally through a network of subsidiaries.

To date, Vestas has installed over 41,400 wind turbines in around 70 countries on five continents. Along with this vast experience, the company has predicted that by 2020 as much as 10 per cent of the world’s electricity consumption will be generated by wind energy.

Key Financials

Key Facts

Headquarter Vestas Wind Systems A/S
Alsvej 21
8940 Randers SV
Denmark
Phone (+45) 97 30 00 00
Fax (+45) 97 30 00 01
E-mail vestas@vestas.com
Website http://www.vestas.com/
Turnover (in million €) 6,920
Financial Year End December
Number of employees 23,252


Source: Corporate Information, Businessweek, NGU Summit, Vestas Financial Reports


Company Overview

Brief History

The following table provides a brief history of the developments of Vestas Wind Systems, starting from its inception in 1898.

Timeline Development
1898 Vestas founded by H.S. Hansen, a blacksmith, in the small town of Lem in Denmark. He and his son, Peder Hansen, manufactured steel windows for industrial buildings.
1945 Peder Hansen established the company VEstjyskSTålteknik A/S, whose name was shortened to Vestas. The new company, which initially made household appliances, started to produce agricultural equipment.
1970s During the second oil crisis, Vestas began to examine the potential of the wind turbine as an alternative source of clean energy.
1979 Vestas delivered the first wind turbines. The industry experienced a genuine boom at the start of the 1980s, but in 1986 Vestas was forced to suspend payments because the market in the United States was destroyed due to the expiration of a special tax legislation that provided advantageous conditions for the establishment of wind turbines.
1986 Large sections of Vestas were sold off and a new company called Vestas Wind Systems A/S was founded at the end of the year to concentrate exclusively on wind energy.
1987 onwards Vestas develops from a pioneer in the industry with a staff of around 60 people to become a global hi-tech and market-leading company employing more than 20,000 people.
2004 Vestas merged with another Danish wind turbine manufacturer, NEG Micon A/S.
2005 Ditlev Engel becomes President and CEO of the company. Less than a month after taking up his new position, he published his strategy for Vestas for 2005-2008: The Will to Win. This includes, among other things, a new vision for Vestas. This vision is Wind, Oil and Gas, stating that wind power is to be a source of energy on par with oil and gas.
2007 To strengthen our market leading position and to stress the fact that wind is an energy source on par with oil and gas, Vestas launched the new strategy: No. 1 in Modern Energy. At that time, Vestas had installed more than 33,500 wind turbines in 63 countries and on 5 continents.
2010 Vestas emphasized their intention with their new slogan - WIND, IT MEANS THE WORLD TO US. With more than 41,000 turbines installed and 30 years of pure-play experience, the company predicted 10% of electricity by wind by 2020. Vestas takes pride in the unmatched diversity of capability and skills residing in more than 20,000 people worldwide, on one pure goal: generating the greatest and most sustainable return on wind for the customers.


Source: Vestas History

Company Structure

  • Vestas has 14 business units, all reporting directly to the Executive Management.
  • The presidents of the individual business units are responsible for the general day-to-day management of their respective areas of responsibility.
  • Each unit has a Board of directors that holds meetings at least four times a year. Vestas’ Executive Management is a member of the business units’ Boards, thus ensuring close dialogue with the individual units.
  • The Government coordinates production and sales – and prioritises development efforts so that the Group can implement the strategy defined by the Board of Directors in collaboration with the Executive Management. The Vestas Government holds weekly government meetings.

A schematic representation of the company structure is given below:


To view the details of an individual business unit, please click on the business unit name:

Vestas Americas Vestas People & Culture
Vestas Asia Pacific Vestas Technology R&D
Vestas Central Europe Vestas Spare Parts & Repair
Vestas China Vestas Blades
Vestas Mediterranean Vestas Control Systems
Vestas Northern Europe Vestas Nacelles
Vestas Offshore Vestas Towers


Employee Distribution

  • Vestas recruit employees under the “People before megawatt” principle, because the costs of well-educated excess capacity are lower than the costs of remedying faults due to a rushed staff inflow caused by strong MW growth.
  • The 23,252 employees have an average seniority of 3 years and 11 months.
  • Key priority areas identified are training and, in particular, retention of new and existing employees as around 22% of the employees are having less than one year's seniority.
  • Due to enhanced efficiency, improved turbine performance and economies of scale, going forward, Vestas expects its headcount to rise at a lower rate than its business volume.
  • A prerequisite for sustaining progress is for Vestas to become a more international business with a much higher number of non-Danish employees in management positions. Furthermore, Vestas aims to have more women executives.
  • In addition, Vestas also aims to have many nationalities at all locations in order to create a truly global business, which also has extensive local insight and understanding.


The following table provides the employee distribution of Vestas across geographies:

Region/Department Production Sales R&D Others Total
Europe & Africa 7,579 4,509 1,515 1,522 15,125
Americas 1,479 1,278 189 0 2,946
Asia-Pacific 2,475 2,004 573 129 5,181
Total 11,533 7,791 2,277 1,651 23,252


A comparative graph of emplyee distribution by function for 2006 and 2010 is given below:


Revenue Distribution

The following table gives the geopraphical break-up of revenue distribution for the year 2010:

Geography Revenue (m Eur) % of Total Revenue
Europe & Africa 4,162 60%
Americas 1,626 23%
Asia Pacific 1,132 16%
Total 6,920 100%


Source: Vestas Financial Reports

Product & Services

Vestas offers a complete portfolio of products and services to its customers which includes:

  • Wind Project Planning - plan for a reliable, successful project, delivered on time and on budget
  • Procurement - offering a broad product portfolio to offer the ideal turbines for all sites and conditions
  • Construction - co-ordinating with the customer to supply, install and balance the wind power plant according to the specific profile of the project
  • Operation and Service - work in partnership with the client to control and maintain the wind power plant to the highest possible standards
  • Power Plant Optimization - Vestas uses predictive and preventive service and maintenance techniques, to reduce down time and optimise yield for the installed Vestas turbines


Turbine Portfolio

Vestas has an extensive portfolio of turbines which are each suited to specific conditions and requirements. Vestas wind turbines are checked and tested at their own test centres, after which the results are verified and certified by independent organisations.

Click on the product name to view the details:

V52-850 kW V90-1.8/2.0 MW V90-3.0 MW
V60-850 kW V90-1.8/2.0 MW GridStreamer™ V90-3.0 MW Offshore
V82-1.65 MW V100-1.8 MW V112-3.0 MW
V80-2.0 MW V100-1.8 MW GridStreamer™ V112-3.0 MW Offshore
V80-2.0 MW GridStreamer™ V100-2.6 MW V164-7.0 MW Offshore


Services Portfolio

Vestas provides Active Output Management service programme, or AOM for short, to ensure the highest possible output at all times. A number of different AOM packages available based on the needs of the specific project, are listed below:

  • AOM 1000: For customers seeking maximum flexibility. With no base fee, a number of Vestas services are offered on a pay-as-you-go basis.
  • AOM 2000: A low-cost way to reduce the risk of downtime. Turbine performance is sustained through regular maintenance, with the option of additional maintenance items.
  • AOM 3000: For customers willing to share the risk factor. A complete field service package including parts (apart from main components) and labor is accessible to customers with more risk tolerance. Turbine reliability is maximised through expert scheduled and unscheduled maintenance.
  • AOM 4000: A complete package to maximise uptime and performance. A complete package including everything necessary (main components and material) to maximise uptime and performance. The service contract covers periods up to 10 years, suitable for customers who want the traditional time-based availability guarantee – of up to 97%. These high expectations are formalised through liquidated damages and bonus clauses in the contract.
  • AOM 5000: A complete package to ensure minimised lost production. A complete package including everything necessary to maximise output but with further aligned incentives. An energy based availability guarantee is offered that aligns service and maintenance execution with low wind periods. The service contract covers periods up to 10 years, and energy based guarantees up to 97% (subject to site evaluation). These high expectations are formalised through liquidated damages and bonus clauses in the contract.


Source: Vestas Portfolio, Vestas Turbines, Vestas Services

Market Overview

Track record by Turbine Type

Turbine Type Installed in 2010 Accumulated Installed
Number MW Number MW
V52-850 kW 340 289 3,764 3,199
V60-850 kW 15 13 15 13
V80-1.8 MW 0 0 1,016 1,829
V80-2.0 MW 267 534 2,981 5,962
V82-1.5 MW 0 0 213 320
V82-1.65 MW 273 450 2,883 4,757
V90-1.8 MW 269 484 572 1,029
V90-2.0 MW 763 1,527 3,286 6,544
V90-3.0 MW 834 2,502 2,170 6,510
V100-1.8 MW 20 36 20 36
V112-3.0 MW 2 6 2 6
Other 1 1 26,511 13,909
Total 2,784 5,842 43,433 44,114


Performance Details

The following table shows the Vestas performance from 2006 to 2010:

Particulars 2010 2009 2008 2007 2006
Order intake (bnEUR) 8.6 3.2 6.4 5.5 4.9
Order intake (MW) 8,673 3,072 6,019 5,613 5,559
Produced and shipped (MW) 4,057 6,131 6,160 4,974 4,313
Deliveries (MW) 5,842 4,764 5,580 4,502 4,239
Revenue (m EUR) 6,920 5,079 5,904 3,828 4,179
Gross Margin (%) 17 16.5 19.1 15.3 11.1


Geographic Presence

Vestas has delivered 5,842 MW in 66 countries of the world across different continents:

  • Europe and Africa - 3,111 MW
  • Americas - 1,482 MW
  • Asia-Pacific - 1,249 MW


The following table provides the detailed presence of Vestas in various countries:

Country/Region Number MW Country/Region Number MW Country/Region Number MW
Argentina 19 11,8 Germany 5,879 7,405.13 Norway 27 15,88
Aruba 10 30 Greece 698 944.32 Peru 1 0,25
Australia 554 1060,75 Hungary 49 105.45 Philippines 20 33
Austria 224 386,56 India 4,231 2,434.59 Poland 204 422,625
Azerbaijan 2 1,7 Iran 37 16,38 Portugal 347 628,9
Belgium 120 274,67 Israel 3 0,455 Republic of Ireland 546 555,90
Brazil 125 204,43 Italy 2,235 2,485.35 Romania 98 271,66
Bulgaria 110 292,2 Jamaica 33 38.93 Russia 3 1,1
Canada 1,021 1683,10 Japan 379 509,98 Slovakia 4 2,64
Cape Verde 9 2,55 Jordan 5 1,125 South Africa 3 4.21
Caribbean Islands 2 0,2 Kenya 6 5,1 South Korea 104 166,485
Chile 64 116,68 Latvia 1 0,85 Spain 2,696 3,587.86
China 2,615 2,964,05 Lithuania 6 18 Sri Lanka 5 3
Costa Rica 71 50,55 Luxemburg 13 9,4 Sweden 1,012 1,117.63
Croatia 21 47,95 Malaysia 1 0,15 Switzerland 17 24,56
Cuba 4 3,8 Mauritius 1 0,1 Taiwan 50 86,1
Cyprus 41 82 Mexico 56 103.13 Thailand 1 0,15
Czech Republic 44 64,47 Morocco 84 50,4 Turkey 139 375.91
Denmark 4,934 2,564.56 Netherlands 1,280 1,506.35 USA 11,026 8,116.31
Egypt 124 79,075 New Caledonia 20 4,5 United Arabian Emirates 1 0,85
Finland 38 18,45 New Zealand 219 309,96 United Kingdom 1,137 1,674.95
France 586 1,104.95 North Korea 2 0,18 Uruguay 15 30


Source: Vestas Financial Reports, Vestas Track Records

SWOT Analysis

Strengths Weaknesses

  • Customer loyalty and satisfaction
  • Strong global market position
  • Attract and retain skilled workforce
  • Strong R&D
  • High quality product and service offering

  • Relies much on European market
  • Long delivery time of turbines
  • Communication process with customers
Opportunities Threats

  • Combine hydropower and wind power
  • Enter into emerging markets
  • Develop offshore technology

  • Macro conditions in US market
  • Nature of projects
  • Financial risk, credit risk and market risk