Alopecia - Hair Loss

Useful links

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• “Medication for men plagued by hair loss has become a topic of interest in Japan since a drug company began marketing it at the end of last year".

March 5th, 2006 – source[16]

• “An increasing number of companies are apparently turning the Chinese fear of a bald spot into big bucks with some doing so well they are branching out into other countries”

February 16, 2006 – Source[17]

Hair Basics

• Hair is a complex and delicate part of the body

• Keeping it healthy and beautiful is a challenge

Hair Basics

=== Reasons for Hair loss === (JICST-EPlus - Japanese Science & Technology) Both men and women lose hair for similar reasons. Hair loss in men is often more dramatic, and follows a specific pattern of loss which has been termed “Male Pattern Baldness” (Androgenetic Alopecia).

Main reasons: -

• Hormonal effect of androgen
• Reduction of blood circulation around hair follicle
• Deactivation of hair matrix cells

Some facts from Japan: - Market size: ¥ 30 Billion

Number of products: more than 100