Lakshmikantg at 14:35, 22 April 2009

2009-04-22T14:35:13Z

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==Historic Sales==

* Anti-acne products sold through mass retail channels totaled $646 million in 2007 to account for about 4% of all cosmeceutical sales. Subtracting these products from total sales translates to growth from $12.4 billion in 2001 to $15.6 billion in 2005—still a 6% CAGR.

* The sales figures are of OTC products only and not prescription drugs.

The sales figures are for Mass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers)

[[Image:Anti Acne Treatment market.jpg|700px|thumb|center|[http://academic.marketresearch.com/product/display.asp?productid=1658180&curl=&surl=%2Fsearch%2Fresults.asp%3Fprid%3D925717062%26query%3Dthe%2BU.S.%2Bcosmeceuticals%2Bmarket%26cmdgo%3DGo&prid=925717062 Source]]]

== Major Palyers in Acne Space==

J&J commanded over 47% of anti-acne preparation sales in 2007. About 27 points of that share was yielded by the Neutrogena brand and another 16 points by Clean & Clear. J&J’s closest rival was Reckitt Benckiser, which had only a 15% share, thanks to its early 2006 acquisition of Boots Healthcare and its time-honored Clearasil brand.

Share of U.S. Retail Dollar Sales of Anti-Acne Preparations in Mass Channels for 2007 are shown below
Mass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers).

Various Channels of Distribution:

* Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers.
* Prestige includes upscale-priced department stores (e.g., Bloomingdale's, Nordstrom), beauty chains (Sephora), brand-dedicated stores (Aveda, M.A.C.), salons and spas with retail counters, etc.
* Online Stores
* Direct Sales

[[Image:Major Players.jpg |700px|thumb|center|[http://academic.marketresearch.com/product/display.asp?productid=1658180&curl=&surl=%2Fsearch%2Fresults.asp%3Fprid%3D925717062%26query%3Dthe%2BU.S.%2Bcosmeceuticals%2Bmarket%26cmdgo%3DGo&prid=925717062 Source]]]

==Consumer Target Group & Product Categorization==

'''Consumer Target Group'''

Here we have divided entire population into various categories. This categories are defined as follows:

# Teenager/Young Adult : Age 13 to 20 years
# Adult : Age 25 and Above
# General population

'''Product Categorization'''

Here, we had tried to categorize the the different products under following 3 categories.

# Devices
# Kits
# Moisturizers/Lotion/cream

The below information is regarding the target group and categories are obtained from company websites and review published on various online pharmacy sites.

{|border="2" cellspacing="0" width="100%"
|align = "center" bgcolor = "#FFCC99"|'''Company'''
|align = "center" bgcolor = "#FFCC99"|'''Brand'''
|align = "center" bgcolor = "#FFCC99"|'''Category'''
|align = "center" bgcolor = "#FFCC99"|'''Target'''
|align = "center" bgcolor = "#FFCC99"|'''Company'''
|align = "center" bgcolor = "#FFCC99"|'''Brand'''
|align = "center" bgcolor = "#FFCC99"|'''Category'''
|align = "center" bgcolor = "#FFCC99"|'''Target'''
|-
|Johnson & Johnson
|[http://www.ambiskincare.com/ Ambi]
|Moistureriser/Lotion/Cream
|General Population
|Mentholatum Co.
|[http://www.oxymom.com/?event=prod.bodywash OXY Body Wash 2% Salicylic Acid Acne Treatment, Island Wave]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.aveeno.com/productDetail.do?prodid=3811 Aveeno Clear Complexion]
|Moistureriser/Lotion/Cream
|General Population
|Mentholatum Co.
|[http://www.oxymom.com/?event=prod.bodywash OXY Face Wash Acne-Fighting Formula]
|Moistureriser/Lotion/Cream
|Teen
|-
|Johnson & Johnson
|[http://www.cleanandclear.com/ Clean & Clear Advantage Acne Cleanser]
|Kits and Moistureriser/Lotion/Cream
|Adult
|Mentholatum Co.
|[http://www.oxymom.com/?event=prod.bodywash Oxy chill factor Face Scrub Acne treatment]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Acne Stress Control]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Mentholatum Co.
|[http://www.phisoderm.com/anti-blemish_body.html Phisoderm Anti-Blemish Body Wash]
|Moistureriser/Lotion/Cream
|General Population
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Advanced Solutions]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Mentholatum Co.
|[http://www.phisoderm.com/anti-blemish_pads.html Phisoderm Anti-Blemish Cleansing Pads]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Clear Pore]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Kao Co., Ltd.
|[http://www.biore.com/usa/products/productInfo.asp?productId=2 Biore Blemish Fighting Ice Cleanser]
|Kits and Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Healthy Skin]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Kao Co., Ltd.
|[http://www.biore.com/usa/products/productInfo.asp?productId=3 Biore Warming Anti-Blackhead Cream Cleanser]
|Moistureriser/Lotion/Cream
|Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Oil Free Acne Wash]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Alberto-Culver Co.
|[http://www.stives.com/skin-care-products/facial-invigorating-scrub.cfm St Ives Apricot Face Wash]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena On the Spot]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Blistex, Inc.
|[http://www.stridex.com/ Stridex]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Men Skin Clearing Face Wash]
|Moistureriser/Lotion/Cream
|Teen and Adult
|The Procter & Gamble Co.
|[http://www.noxzema.com/ Noxzema]
|Kits and Moistureriser/Lotion/Cream
|Adult
|-
|Johnson & Johnson
|[http://www.neutrogena.com/ Neutrogena Rapid Clear]
|Moistureriser/Lotion/Cream
|Teen and Adult
|The Procter & Gamble Co.
|[http://www.olay.com/boutique/dailyfacials/ Olay Daily Facials Clarity ]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Reckitt Benckiser PLC
|[http://www.clearasil.us/creams/creams_vanishing.shtml Clearasil Daily Acne Control Vanishing Acne Treatment Cream]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Stiefel Laboratories, Inc.
|[http://www.stiefel.com/products/ Stiefel Panoxyl]
|Kits and Moistureriser/Lotion/Cream
|Teen and Adult
|-
|Reckitt Benckiser PLC
|[http://www.clearasil.us/creams/creams_adult.shtml Clearasil Acne Control Adult Acne Treatment Cream]
|Moistureriser/Lotion/Cream
|Teen and Adult
|Bristol-Myers Squibb
|[http://www.pgbeautyscience.com/ Sea Breeze]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|University Medical
|[http://www.acnefree.com/af University Medical]
|Kits and Moistureriser/Lotion/Cream
|Teen and Adult
|Bristol-Myers Squibb
|[http://www.pgbeautyscience.com/ Sea Breeze Naturals Gentle Cream Cleanser]
|Kits and Moistureriser/Lotion/Cream
|Teen and Adult
|-
|University Medical
|[http://www.acnefree.com/af University Medical AcneFree Clear Skin System]
|Kits and Moistureriser/Lotion/Cream
|Adult
|Nature<nowiki>’</nowiki>s Cure, Inc.
|[http://www.naturescure.com/ Nature<nowiki>’</nowiki>s Cure]
|Moistureriser/Lotion/Cream
|Teen and Adult
|-
|}

== OTC Products ==

This report covers the product available in mass distribution channel only.

[http://client.dolcera.com/dashboard/dashboard.html?workfile_id=513 Link to Product Dashboard]

USA - Revision history

Lakshmikantg at 14:35, 22 April 2009