Competitive Landscape

Written by Administrator
Tuesday, 04 March 2014 08:45

Spider Framework

Competitive Landscape - Case study

Industry: Healthcare

Summary: A global healthcare company was alarmed by its quickly decreasing market share in Russia. The company's market share was more or less consistent in the past and it was concerned. What were the reasons for this? Who all are the competitors? How are they operating in Russia? How do they market their products? The list of questions continued..

Problem: A global healthcare company's sales in Russia are suffering. What are the reasons?

Dolcera Solution: Dolcera conducted a competitor landscape covering 20 competitors and assessed these countries on various parameters including marketing strategy, distribution network, in country operations, country specific revenues,etc and recommended changes in marketing strategy - more specifically sales team size and distribution strategy to realize a higher market share.


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Last Updated ( Tuesday, 11 March 2014 06:39 )